RULE 1: You are playing The Game.
RULE 2: Whenever you think about The Game, you lose.
RULE 3: Loss must be announced
By posting this, I've clearly just lost a point (and complied with Rule 3). However, for every person that reads this, I gain a point and you lose a point (Rule 2). Therefore I am better at The Game than you. I'm winning!
(Thank you for participating in my study of Meme theory)